Our mission is to make retail media easy for retailers.
Retailers are media businesses now. Retail media is a profit engine, not an add-on.
Done right, it deepens shopper discovery, strengthens brand partnerships, and creates a durable profit engine for retailers of any size.
Our view is simple: every retailer can operate a great media business - if it’s built on the right principles.
A winning program is:
Done right, it deepens shopper discovery, strengthens brand partnerships, and creates a durable profit engine for retailers of any size.
Our view is simple: every retailer can operate a great media business - if it’s built on the right principles.
A winning program is:
- Automated and auction-based so demand sets fair value and operations scale.
- Equitable and open so suppliers of all sizes can participate under clear, consistent rules.
- Seamlessly woven into shopping across web, app, and in-store touchpoints - enhancing, never interrupting, the journey.
- Privacy-first and compliant by design, respecting customers and regulators alike.
- Transparent in measurement, aligned to outcomes that matter to retailers and brands.
- Interoperable, fitting cleanly into the retailer’s existing data and marketing stack.
At retailmediatools, our mission is to empower retailers to design, launch, and scale that kind of media business - end to end - while staying in full control of shopper experience, data, and revenue. We provide the technology so you can focus on what matters: great retail, amplified.
Magnus Aufschild
Founder & MD
Our Strengths and Values
We heavily focus on our strengths Retail Expertise, ability to build great technology and Customer Focus. We can rely on them any time and they act as cornerstones along our company mission.
Our company values integrity, commitment and passion act as our moral compass at retailmediatools. They guide how we interact with each other, our customers, our partners, and the world.
Our company values integrity, commitment and passion act as our moral compass at retailmediatools. They guide how we interact with each other, our customers, our partners, and the world.
Retail Expertise
Besides our love for great technology, we are retail and digital product experts. We don't just deliver great software, but also service and consult on how to build a great retail experience.
Flexible Technology
Retailers are all same same, but different. We build flexible technology that can adapt to different focus points of each of our client.
Customer Focus
At the end a retailer has one top priority, serving their customers. We always keep this in mind when building our system.
